The coronavirus pandemic has changed how leasing teams do their jobs. Will these changes last?
By Stephen Ursery
In a flash, everything changed.
When the COVID-19 pandemic hit and shelter-in-place orders and social distancing became the new way of life, onsite touring and in-person leasing activities came to almost an immediate stop. Apartment communities had to quickly embrace technologies that help prospects communicate with leasing teams remotely and trust technology to carry a lot of the burden that in-person lead nurturing once accomplished. Video chats with prospective renters became the order of the day, and apartment shoppers had to grow comfortable with the possibility of leasing a home before being able to see it in person.