Multifamily Executive: The Future of Leasing Associates

The coronavirus pandemic has changed how leasing teams do their jobs. Will these changes last?

By Stephen Ursery

In a flash, everything changed.

When the COVID-19 pandemic hit and shelter-in-place orders and social distancing became the new way of life, onsite touring and in-person leasing activities came to almost an immediate stop. Apartment communities had to quickly embrace technologies that help prospects communicate with leasing teams remotely and trust technology to carry a lot of the burden that in-person lead nurturing once accomplished. Video chats with prospective renters became the order of the day, and apartment shoppers had to grow comfortable with the possibility of leasing a home before being able to see it in person.

Read the full article on Multifamily Executive featuring Lee Bradford, vice president of operations and training for LMC.